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Market intelligence

Research that answers a commercial question.

The market report establishes what has happened. This is the work that follows from it: what holding costs, what campaigns have gone stale, and what the people actually selling at this level are hearing.

Same standard as the report. 11 claims currently published with their sources, each carrying its geography and its date.

Lines of work

  1. 01

    The cost of carry

    What additional months of holding cost on unsold premium stock. Every assumption editable, the working shown line by line.

  2. 02

    Campaign age in progress

    Where the building has overtaken the campaign: premium residences still being sold on imagery produced before excavation started.

  3. 03

    Voice of the sales floor in progress

    What people selling at this level say buyers ask that the campaign does not answer.

Commissioned work

Research on a specific project.

The same method applied to one development: what the current campaign does and does not answer, how the remaining stock is presented, and what the delay is costing.

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